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Brand Manager (m/f/d)

General information

Job Title
Brand Manager (m/f/d)
Ref #
Job Area
Marketing & Digital
Job Type

Description & Requirements

PAYBACK is a top player in data-driven marketing worldwide. With the ability to develop digital business models and implement technical trends, we are one the leading companies in the data economy. All technical solutions of the PAYBACK program are developed invented and implemented in Germany. Therefore we provide the latest technologies and have cross-functional and agile teams.

You want to take responsibility and collaborate your ideas to our unique product? You are ambitious and eager to and move things further? Then you are exactly right with PAYBACK. We are looking forward to you getting to know you.


  • You conceptualize, plan, and implement multi-partner marketing campaigns for PAYBACK Germany
  • This includes all aspects of a campaign, from conceptualizing the mechanics, agency briefing, and developing the key visual to implementing all assets for our PAYBACK multi-channel platform and for our partners, to campaign evaluation and assessment
  • You manage all internal and external interfaces such as PAYBACK partners and agencies, taking on the timing and budget responsibility
  • Your job also involves analyzing marketing activities and deriving optimization measures for channels, customers, and future campaigns based on key performance indicators (KPIs)
  • You ensure our corporate design with partners by advising them in specific cases
  • Additionally, you logically integrate new products and services into our brand and brand architecture


  • You have a completed degree in business administration/marketing or a comparable degree
  • You have initial professional experience in brand marketing (B2C) and/or in agencies
  • You have a clear sense for and experience with brand development and design topics
  • You have experience in ATL media and campaign planning, ideally also in the digital field (e.g., with a strong connection to eCommerce, CRM, or direct marketing)
  • You have experience in independently managing complex and cross-functional projects, successfully bringing together PAYBACK's and partners' requirements with the needs of our end customers
  • You possess strong communication and teamwork skills as well as creativity, and you enjoy making good marketing in the long term with a top team!


  • Grow like a Pro: Continue learning through individual professional development, grow with us to shape our future together
  • Tasty Breaks: Every visit to our ESSZIMMER tastes like like a short visit to Italy – also for vegetarians and vegans
  • Do it your way: In- house KINDERZIMMER, flexible working hours, 30 vacation days and up to 3 days working from home per week
  • Move it, move it: Our bonus program for your well-being - have fun in our 24/7 TURNHALLE and enjoy our goodies for your body and mind during our health weeks
  • Get Together: Meet and spend leisure time with colleagues – in our SPIELZIMMER at a Mystery Coffee, be part of our popular Social Days, ski events and seasonal highlights such as Christmas parties, summer parties and team events
  • Easy Going: Coming to the office is not only fun, but also affordable - we cover the costs of your "Deutschland-Ticket"