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Manager Lifecycle Marketing (m/f/d)

General information

Job Title
Manager Lifecycle Marketing (m/f/d)
Ref #
Job Area
Marketing & Digital
Job Type

Description & Requirements

PAYBACK is a top player in data-driven marketing worldwide. With the ability to develop digital business models and implement technical trends, we are one the leading companies in the data economy. All technical solutions of the PAYBACK program are developed invented and implemented in Germany. Therefore we provide the latest technologies and have cross-functional and agile teams.

You want to take responsibility and collaborate your ideas to our unique product? You are ambitious and eager to and move things further? Then you are exactly right with PAYBACK. We are looking forward to you getting to know you.


  • You plan, coordinate, and implement innovative, event-based email campaigns as well as print mailings for our PAYBACK partners
  • By analyzing and regularly identifying optimization potential, you maximize the effectiveness of the campaigns
  • You coordinate advertising materials with internal departments and external interfaces (agencies and partners)
  • You create sales support materials and deliver presentations to partners
  • You are responsible for communication formats for PAYBACK partner integrations and lead projects that allow us to continuously develop and expand our campaigns


  • You impress with your expertise and experience in the conception, implementation, and analysis of email campaigns and print mailings
  • You understand the technical aspects of email marketing and are familiar with content management systems and CRM systems
  • You can work with great attention to detail in operational execution, but also want to think conceptually and beyond the ordinary
  • You possess strong analytical skills and are comfortable working with numbers
  • Your strengths include excellent communication skills, initiative, a structured approach to work, and organizational talent
  • A degree with a focus on marketing or a comparable qualification optionally complements your profile


  • Grow like a Pro: Continue learning through individual professional development, grow with us to shape our future together
  • Tasty Breaks: Every visit to our ESSZIMMER tastes like a short visit to Italy – also for vegetarians and vegans
  • Do it your way: In- house KINDERZIMMER, flexible working hours, 30 vacation days and up to 2 days working from home per week
  • Move it, move it: Our bonus program for your well-being - have fun in our 24/7 TURNHALLE and enjoy our goodies for your body and mind during our health weeks
  • Get Together: Meet and spend leisure time with colleagues – in our SPIELZIMMER, at a Coffee Date, be part of our popular Social Days, ski events and seasonal highlights such as Christmas parties, summer parties and team events
  • Easy Going: Coming to the office is not only fun, but also affordable - we cover the costs of your "Deutschland-Ticket"