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Marketing Manager Campaign & Offer (m/f/d)

General information

Job Title
Marketing Manager Campaign & Offer (m/f/d)
Ref #
Job Area
Marketing & Digital
Job Type

Description & Requirements

PAYBACK is a top player in data-driven marketing worldwide. With the ability to develop digital business models and implement technical trends, we are one the leading companies in the data economy. All technical solutions of the PAYBACK program are developed invented and implemented in Germany. Therefore we provide the latest technologies and have cross-functional and agile teams.


  • Responsibility for the conception, planning and implementation of multi-channel marketing measures for various PAYBACK partners 
  • Implementation of customer communication according to target groups and within defined processes with a focus on print mailings, newsletter campaigns, onsite & mobile/app advertising material
  • Coordination of advertising material and marketing campaigns with internal departments and external interfaces (agencies and partners)
  • Qualitative and quantitative analysis of campaigns and regular derivation of optimisation potential with the aim of increasing performance and strategic further development of partners
  • Goal-orientated project management of cross-functional teams for the successful conception and implementation of innovative marketing concepts
  • Creation of sales-supporting documents and regular presentations both internally and to partners


  • You have a university degree with a focus on marketing or a comparable qualification and have several years of relevant professional experience in direct marketing (offline, online, mobile) on the company or agency side
  • You have experience in project and process management as well as in the conception (incl. creation of sales presentations) and implementation of 360° campaigns
  • You have strong creative and conceptual skills and anticipate complex issues quickly and purposefully
  • You are characterised by an engaging manner, assertiveness, strategic thinking and a focus on service and results
  • You have a hands-on mentality, initiative and strong presentation skills
  • You have experience in managing agencies and interfaces
  • You are no stranger to KPIs, CPO, CPM and customer journey
  • You are characterised by creativity, organisational skills and assertiveness as well as a structured way of working and analytical skills
  • You have a very good command of written and spoken German and English


  • Grow like a Pro: Continue learning through individual professional development, grow with us to shape our future together
  • Tasty Breaks: Every visit to our ESSZIMMER tastes like like a short visit to Italy – also for vegetarians and vegans
  • Do it your way: In- house KINDERZIMMER, flexible working hours, 30 vacation days and up to 3 days working from home per week
  • Move it, move it: Our bonus program for your well-being - have fun in our 24/7 TURNHALLE and enjoy our goodies for your body and mind during our health weeks
  • Get Together: Meet and spend leisure time with colleagues – in our SPIELZIMMER at a Mystery Coffee, be part of our popular Social Days, ski events and seasonal highlights such as Christmas parties, summer parties and team events
  • Easy Going: Coming to the office is not only fun, but also affordable - we cover the costs of your "Deutschland-Ticket"