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Marketing Manager Campaign- & Projektmanagement (m/f/d)

General information

Job Title
Marketing Manager Campaign- & Projektmanagement (m/f/d)
Ref #
Job Area
Marketing & Digital
Job Type

Description & Requirements

PAYBACK is a top player in data-driven marketing worldwide. With the ability to develop digital business models and implement technical trends, we are one the leading companies in the data economy. All technical solutions of the PAYBACK program are developed invented and implemented in Germany. Therefore we provide the latest technologies and have cross-functional and agile teams.

You want to take responsibility and collaborate your ideas to our unique product? You are ambitious and eager to and move things further? Then you are exactly right with PAYBACK. We are looking forward to you getting to know you.


  • You are responsible for the complete marketing cycle from concept, independent implementation, and subsequent performance evaluation of various high-volume B2C advertising materials & cross-channel campaigns
  • You calculate media values and create assumption-based business cases for a portfolio of PAYBACK partners
  • You derive optimization potentials for partners from performance metrics to enhance performance
  • You master goal-oriented project management of cross-functional teams for the successful implementation of innovative marketing concepts and/or new partner integrations
  • You are an expert in creating management-suitable presentations and can deliver them appropriately in front of various stakeholders


  • You have a completed university degree with a focus on marketing or a comparable qualification
  • You have several years of professional experience – at least 5 years – in marketing (B2C) or related areas on the company side, preferably from the retail or FMCG sector
  • Senior presence, assertiveness, strategic thinking, as well as a service and results orientation distinguish you
  • You master all processes around marketing channels offline, online, mobile – from target group definition to performance evaluation
  • You have experience in managing agencies and interfaces
  • You possess strong creative and conceptual skills and quickly and effectively anticipate complex issues
  • Hands-on mentality and presentation strength come naturally to you. KPIs, CPO, TKP, and Customer Journey are not foreign terms to you
  • Analytical skills complete your profile


  • Grow like a Pro: Continue learning through individual professional development, grow with us to shape our future together
  • Tasty Breaks: Every visit to our ESSZIMMER tastes like a short visit to Italy – also for vegetarians and vegans
  • Do it your way: In- house KINDERZIMMER, flexible working hours, 30 vacation days and up to 2 days working from home per week
  • Move it, move it: Our bonus program for your well-being - have fun in our 24/7 TURNHALLE and enjoy our goodies for your body and mind during our health weeks
  • Get Together: Meet and spend leisure time with colleagues – in our SPIELZIMMER, at a Coffee Date, be part of our popular Social Days, ski events and seasonal highlights such as Christmas parties, summer parties and team events
  • Easy Going: Coming to the office is not only fun, but also affordable - we cover the costs of your "Deutschland-Ticket"