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Praktikum App & Content Marketing (m/f/d)

General information

Job Title
Praktikum App & Content Marketing (m/f/d)
Ref #
Job Area
Marketing & Digital
Job Type
Working Student / Intern

Description & Requirements

PAYBACK is a top player in data-driven marketing worldwide. With the ability to develop digital business models and implement technical trends, we are one the leading companies in the data economy. All technical solutions of the PAYBACK program are developed invented and implemented in Germany. Therefore we provide the latest technologies and have cross-functional and agile teams.

You want to take responsibility and collaborate your ideas to our unique product? You are ambitious and eager to and move things further? Then you are exactly right with PAYBACK. We are looking forward to you getting to know you.

This position would start from February 2024.


  • You support the digital content team with the goal of increasing the app engagement and visit frequency of the 8.5 million PAYBACK app users through relevant content and campaigns.
  • You will be responsible for the conception, implementation and analysis of engagement campaigns, games, competitions and other content formats.
  • You manage external agencies and relevant communication channels for our app campaigns such as the app feed, newsletter, push messages and our Facebook & PAYBACK website
  • You support the team in various projects and take over task packages independently
  • You keep an eye on the mobile market and identify new mobile trends in app marketing, games and content


  • You are studying marketing, business administration, economics or communication sciences or a comparable field of study
  • You have an affinity for the topic 'Apps' and are interested in new trends and innovations
  • You are familiar with MS Office programs (Outlook, PowerPoint & Excel)
  • You convince with your proactivity and very good communication skills
  • You work in a structured and independent manner and bring along analytical thinking skills as well as a high user-orientation


  • Your creative breaks: Play FIFA, Wii Sports or hit table tennis balls - yeeah! Even coffee and water flatrate all day long - not only in our GAMES ROOM
  • Student food: Tastier than the canteen, more choice than in the shared kitchen: our ESSZIMMER. Of course also vegetarian or vegan
  • Stay flexible: We offer working students various time models: from a casual 32 hours to a sporty 80 per month. Compulsory and voluntary internships are also welcome, as are bachelor's and master's theses on request.
  • Move it, move it: Our bonus program for your well-being - have fun in our TURNHALLE and all the best for your body and mind at our health weeks.
  • Get Together: Expand your network and exchange ideas with the many other students at a coffee date or at our monthly Students Get-Together.
  • Easy Going: Come however you want - the main thing is that you come. The travel allowance makes it easy for you

 And now it's your turn!

Please upload your complete application documents including cover letter, CV, certificates, matriculation certificate (working student activity & compulsory internship) and details of the exact period of employment.