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Internship App & Content Marketing (m/f/d)

General information

Job Title
Internship App & Content Marketing (m/f/d)
Ref #
Job Area
Marketing & Digital
Job Type
Working Student / Intern

Description & Requirements

PAYBACK is a top player in data-driven marketing worldwide. With the ability to develop digital business models and implement technical trends, we are one the leading companies in the data economy. All technical solutions of the PAYBACK program are developed invented and implemented in Germany. Therefore we provide the latest technologies and have cross-functional and agile teams.

You want to take responsibility and collaborate your ideas to our unique product? You are ambitious and eager to and move things further? Then you are exactly right with PAYBACK. We are looking forward to you getting to know you.

NATURALLY, we don't just live diversity. We celebrate it! Will you join us? We are already looking forward to getting to know you!

This position is to be filled from 01.07.2024



  • You support the digital content team with the goal of increasing the app engagement and visit frequency of the PAYBACK app users through relevant content and campaigns.
  • You will be responsible for the conception, implementation and analysis of engagement campaigns, games, competitions and other content formats.
  • You manage external agencies and relevant communication channels for our app campaigns such as the app feed, newsletter, push messages and our Facebook & PAYBACK website
  • You support the team in various projects and take over task packages independently
  • You keep an eye on the mobile market and identify new mobile trends in app marketing, games and content



  • You are studying marketing, business administration, economics or communication sciences or a comparable field of study
  • You have an affinity for the topic 'Apps' and are interested in new trends and innovations
  • You are familiar with MS Office programs (Outlook, PowerPoint & Excel)
  • You convince with your proactivity and very good communication skills
  • You work in a structured and independent manner and bring along analytical thinking skills as well as a high user-orientation



  • Your creative breaks: Play FIFA, indulge in Mario Kart, or smash table tennis balls! We even have an all-day coffee and water flat rate
  • Student snacks: Tastier than the cafeteria, more choices than the shared kitchen in your apartment – that's our ESSZIMMER. Of course, we cater to vegetarian or vegan preferences too
  • Stay flexible: For student employees, we offer various time models ranging from a relaxed 32 hours to an active 80 per month. Mandatory and voluntary internships are welcome, and we also consider requests for bachelor's or master's theses
  • Move it, move it: Our well-being bonus program – enjoy our TURNHALLE and take care of your body and mind during our Health Weeks
  • Get Together: Expand your network and connect with many other students during a coffee date or at our monthly Students Get-Together
  • Easy Going: Come as you are – as long as you come. The flat-rate travel allowance makes it easy for you


And now it's your turn!

Please upload your complete application documents including cover letter, CV, references, certificate of enrollment (working student activity & compulsory internship) and details of the exact period of employment.