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Internship App Marketing & Innovation (m/f/d)

General information

Job Title
Internship App Marketing & Innovation (m/f/d)
Ref #
Job Area
Marketing & Digital
Job Type
Working Student / Intern

Description & Requirements

PAYBACK is a top player in data-driven marketing worldwide. With the ability to develop digital business models and implement technical trends, we are one the leading companies in the data economy. All technical solutions of the PAYBACK program are developed invented and implemented in Germany. Therefore we provide the latest technologies and have cross-functional and agile teams.

You want to take responsibility and collaborate your ideas to our unique product? You are ambitious and eager to and move things further? Then you are exactly right with PAYBACK. We are looking forward to you getting to know you.

NATURALLY, we don't just live diversity. We celebrate it! Will you join us? We are already looking forward to getting to know you!

The position is to be filled from September / October 2024 for 6 months.



  • Gain insights into the PAYBACK digitalization strategy including an all-round view of marketing, project management and product development
  • Become part of the PAYBACK business team working on a partner-related service in the PAYBACK app and drive marketing forward 
  • Monitor the market and conduct competitive analyses to identify relevant trends and opportunities and derive marketing measures from them
  • Develop CRM strategies and measures with the aim of acquiring new customers and developing regular customers
  • Coordinate relevant interfaces and creative agencies on your own responsibility to ensure smooth processes
  • Support us in our day-to-day operations and in exciting strategic projects in the areas of mobile, app and location-based services (LBS) 


  • You are studying business/communications/media studies or a comparable course of study and are at least in your 3rd semester
  • You are passionate about apps and digitalization
  • You are creative, have illustrative skills and enjoy working independently and on your own responsibility
  • You have good MS Office skills and very good German language skills (at least B2)
  • You enjoy working in a young and dynamic team
  • You have 6 months time for an internship and have already gained some experience in marketing


  • Your creative breaks: Play FIFA, indulge in Mario Kart, or smash table tennis balls! We even have an all-day coffee and water flat rate
  • Student snacks: Tastier than the cafeteria, more choices than the shared kitchen in your apartment – that's our ESSZIMMER. Of course, we cater to vegetarian or vegan preferences too
  • Stay flexible: For student employees, we offer various time models ranging from a relaxed 32 hours to an active 80 per month. Mandatory and voluntary internships are welcome, and we also consider requests for bachelor's or master's theses
  • Move it, move it: Our well-being bonus program – enjoy our TURNHALLE and take care of your body and mind during our Health Weeks
  • Get Together: Expand your network and connect with many other students during a coffee date or at our monthly Students Get-Together
  • Easy Going: Come as you are – as long as you come. The flat-rate travel allowance makes it easy for you

And now it's your turn!

Please upload your completeapplication documents including cover letter, CV, references, certificate ofenrollment (working student activity & compulsory internship) and details ofthe exact period of employment.