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Principal Product Manager Campaign Platform (m/f/d)

General information

Job Title
Principal Product Manager Campaign Platform (m/f/d)
Ref #
Job Area
Product & Project Management
Job Type

Description & Requirements

PAYBACK is a top player in data-driven marketing worldwide. With the ability to develop digital business models and implement technical trends, we are one the leading companies in the data economy. All technical solutions of the PAYBACK program are developed invented and implemented in Germany. Therefore we provide the latest technologies and have cross-functional and agile teams.

You want to take responsibility and collaborate your ideas to our unique product? You are ambitious and eager to and move things further? Then you are exactly right with PAYBACK. We are looking forward to you getting to know you.



  • You are responsible for designing the functional architecture of our marketing systems and act as an internal consultant for our Product Owners as well as Tech and Business departments.
  • Additionally, you take on the role of a Product Owner yourself, overseeing the implementation of specific IT product solutions.
  • You align the business vision of our marketing platform with the technical modernization strategy of our tech architecture, creating sustainable digital product solutions.
  • For us, sustainability means that our systems not only provide optimal support for current requirements but also allow for the integration of future business models, innovative work methods, and efficient processes – considered from the outset.
  • You design products that enable data-driven marketing in a highly automated and scalable way.
  • Your products integrate AI-supported campaign logics with the requirements of a multi-partner marketing platform, where various partners pursue different marketing goals within a single program.
  • As a central point of contact, you assist other Product Owners in the design of the functional interfaces of our marketing API – connecting to internal systems, service providers, and our partner companies. 


  • You have a minimum of 8 years of professional experience in product management, IT consulting, or business analysis for complex software/platform/product solutions, with a focus on backend functionalities and their data exchange with peripheral systems.
  • You are well-versed in CRM, marketing, and sales processes, with experience in process design, modeling, and the creation of functional data models.
  • You have a proven track record of successfully managing digital products in an agile process – from the initial steps as a Minimal Viable Product to the long-term Point of Arrival, ideally based on cloud architectures.
  • Ideally, you have demonstrated your skills in the Mar-Tech environment.
  • A technical background in software engineering is an additional asset.
  • You communicate confidently and audience-oriented at all stakeholder levels – within the business domain, in the tech organization, with service providers, and our customers.
  • Your German and English language skills are business fluent.



  • Grow like a Pro: Continue learning through individual professional development, grow with us to shape our future together.
  • Tasty Breaks: Every visit to our ESSZIMMER tastes like a short visit to Italy – also for vegetarians and vegans.
  • Do it your way: In- house KINDERZIMMER, flexible working hours, 30 vacation days and up to 2 days working from home per week.
  • Move it, move it: Our bonus program for your well-being - have fun in our 24/7 TURNHALLE and enjoy our goodies for your body and mind during our health weeks.
  • Get Together: Meet and spend leisure time with colleagues – in our SPIELZIMMER at a Mystery Coffee, be part of our popular Social Days, ski events and seasonal highlights such as Christmas parties, summer parties and team events.
  • Easy Going: Coming to the office is not only fun, but also affordable - we cover the costs of your "Deutschland-Ticket".