PAYBACK GROUP

Team language: German and English

Contract type: Permanent, full-time (40h/week), part-time option available upon agreement, starting as soon as possible

About the role

Your day-to-day work

• You provide strategic consulting to our key PAYBACK partners on marketing and CRM topics and jointly develop effective concepts for customer activation and retention
• You design innovative multichannel marketing campaigns and CRM initiatives across the entire customer journey
• You prepare complex content for management and C-level decision-makers and present it convincingly to internal and external stakeholders
• You analyze campaign and performance metrics, identify optimization opportunities, and derive concrete recommendations for action
• You drive the implementation of innovative marketing concepts within cross-functional project teams and coordinate relevant interfaces

You’re a great fit for this role if …

• You have completed a university degree with a focus on marketing or hold a comparable qualification
• You own several years of relevant professional experience in marketing, CRM, commercialization, or a comparable loyalty environment
• You possess strong conceptual and analytical skills and can communicate complex topics appropriately to different audiences, including management and C-level stakeholders
• You bring solid experience in multichannel marketing, from target group evaluation and definition to the design of measures and complex performance analyses of relevant KPIs (such as CPO or CPM)
• You stand out through strong communication skills, excellent stakeholder management capabilities, a hands-on mentality, and professional proficiency in both German and English