Senior Marketing Manager CRM (m/f/d)
Description & Requirements
Most people are familiar with the term PAYBACK. We'd love to introduce ourselves to you in a bit more detail. You probably know PAYBACK—either from the question at the checkout or through our widely used shopping app. And of course, we hope you answer with “Yes” at the checkout, because with us, you collect more than just °Points. Whether you're a customer, partner, or colleague: with PAYBACK, every action becomes a rewarding experience.
PAYBACK is the leading loyalty program in Germany and one of the largest and most effective marketing platforms in the world. As a pioneer of the data economy, we develop all technical solutions ourselves right here in Munich. Development is something you can do with us, too—both for yourself and together with us for the PAYBACK program.
We’re excited to meet you!
YOUR TASKS
- You plan, coordinate, and implement automated campaigns triggered by customer behavior for our PAYBACK partners
- Your main focus is on the email channel, and you work extensively with our PAYBACK coupons
- Through analysis, optimization, and testing, you maximize the effectiveness of the automated campaigns.
- You create sales support materials and also conduct presentations for partners
- Your tasks include independently carrying out projects that allow us to make our campaigns more efficient and continuously develop them further
- You take on the responsibility of a Business Owner for the development of new campaign products
YOUR PROFILE
- You have at least 5 years of experience in B2C marketing, particularly in the conception, implementation, and analysis of complex campaigns
- You understand technical aspects of email marketing and are familiar with content management systems and CRM systems
- You excel in goal-oriented project management of cross-functional teams for the successful implementation of innovative marketing concepts or new products
- You are confident in communication and presentation in front of partners and can demonstrate your analytical skills.
- In addition to a high standard of quality and strong initiative, you bring a pronounced hands-on mentality, for example, to test campaigns yourself
OUR OFFER
- Grow like a Pro: Continue learning through individual professional development, grow with us to shape our future together
- Tasty Breaks: Every visit to our ESSZIMMER tastes like a short visit to Italy – also for vegetarians and vegans
- Do it your way: In- house KINDERZIMMER, flexible working hours, 30 vacation days and up to 2 days working from home per week
- Move it, move it: Our bonus program for your well-being - have fun in our 24/7 TURNHALLE and enjoy our goodies for your body and mind during our health weeks
- Get Together: Meet and spend leisure time with colleagues – in our SPIELZIMMER, at a Coffee Date, be part of our popular Social Days, ski events and seasonal highlights such as Christmas parties, summer parties and team events
- Easy Going: Coming to the office is not only fun, but also affordable - we cover the costs of your "Deutschland-Ticket"