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Senior Marketing Manager - Couponing Campaigns (m/f/d)

General information

Job Title
Senior Marketing Manager - Couponing Campaigns (m/f/d)
Ref #
Job Area
Marketing & Digital
Job Type

Description & Requirements

PAYBACK is a top player in data-driven marketing worldwide. With the ability to develop digital business models and implement technical trends, we are one the leading companies in the data economy. All technical solutions of the PAYBACK program are developed invented and implemented in Germany. Therefore we provide the latest technologies and have cross-functional and agile teams.

You want to take responsibility and collaborate your ideas to our unique product? You are ambitious and eager to and move things further? Then you are exactly right with PAYBACK. We are looking forward to you getting to know you.

Coupons are the heart of PAYBACK. We want to convince our customers to use coupons as often and enthusiastically as possible. To achieve this, our Multichannel Couponing Team ensures this within the framework of the classic marketing dimensions, the "4 P's."


  • You reward our customers directly with attractive PAYBACK coupons after their purchase
  • You plan and coordinate couponing campaigns for our PAYBACK partners, taking full responsibility for campaign management
  • Through analyses, you evaluate these campaigns and maximize their potential for our partners through testing and optimization
  • With new and innovative ideas, you significantly contribute to the expansion of our campaign portfolio
  • You are responsible for exciting projects to continuously improve our campaigns and processes through increased automation and personalization
  • You are the primary contact for internal teams for advice on technically complex campaign formats


  • You have a completed degree in business administration with a focus on marketing (CRM/Direct Marketing) or a comparable degree
  • You have relevant professional experience in campaign management, direct marketing, or similar fields
  • You enjoy project management, interface support, and agency management
  • You are well-organized and enjoy managing multiple campaigns and projects simultaneously
  • You are enthusiastic about complex processes and technical challenges
  • You can work with precision in operational execution but also think conceptually and independently
  • You are communicative and confident in presentations
  • You consider yourself a team player
  • You have good German and English skills, both spoken and written


  • Grow like a Pro: Continue learning through individual professional development, grow with us to shape our future together
  • Tasty Breaks: Every visit to our ESSZIMMER tastes like a short visit to Italy – also for vegetarians and vegans
  • Do it your way: In- house KINDERZIMMER, flexible working hours, 30 vacation days and up to 2 days working from home per week
  • Move it, move it: Our bonus program for your well-being - have fun in our 24/7 TURNHALLE and enjoy our goodies for your body and mind during our health weeks
  • Get Together: Meet and spend leisure time with colleagues – in our SPIELZIMMER, at a Coffee Date, be part of our popular Social Days, ski events and seasonal highlights such as Christmas parties, summer parties and team events
  • Easy Going: Coming to the office is not only fun, but also affordable - we cover the costs of your "Deutschland-Ticket"