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Senior Marketing Manager: Campaigns & Processes (m/f/d)

General information

Job Title
Senior Marketing Manager: Campaigns & Processes (m/f/d)
Ref #
Job Area
Marketing & Digital
Job Type

Description & Requirements

PAYBACK is a top player in data-driven marketing worldwide. With the ability to develop digital business models and implement technical trends, we are one the leading companies in the data economy. All technical solutions of the PAYBACK program are developed invented and implemented in Germany. Therefore we provide the latest technologies and have cross-functional and agile teams.

You want to take responsibility and collaborate your ideas to our unique product? You are ambitious and eager to and move things further? Then you are exactly right with PAYBACK. We are looking forward to you getting to know you.


  • You manage the connections of new partners as a sub-project manager. You master goal-oriented project and process management of cross-functional teams for the successful connection, conception and implementation of all marketing topics
  • You are responsible for creating marketing concepts for the PAYBACK partners' marketing measures (banking and local retailers) and presenting them to the partners with sales-supporting documents
  • You define customer communication according to target groups within defined processes, with a focus on: online, offline & mobile - including advertising material creation and coordination with internal specialist departments and external interfaces (agencies and partners)
  • You help with the strategic development of partners with regard to satisfaction and uplifts of individual key figures
  • You prepare performance metrics and derive optimization potential for partners to increase performance


  • You have completed a university degree with a focus on marketing or a comparable qualification
  • You have several years of professional experience – at least 5 years – in marketing or related areas on the corporate side, preferably banking and/or retail.
  • You are characterized by a senior demeanor, assertiveness, strategic thinking and a service and results orientation
  • You master all processes relating to offline, online and mobile marketing channels – from target group definition to performance evaluation
  • You have experience in managing agencies and interfaces
  • You have strong creative and conceptual skills and anticipate complex issues quickly and effectively
  • You have a hands-on mentality and presentation skills
  • KPIs, CPO, CPM and customer journey are no foreign words to you
  • Analytical skills round off your profile
  • You have very good written and spoken German and English skills


  • Grow like a Pro: Continue learning through individual professional development, grow with us to shape our future together
  • Tasty Breaks: Every visit to our ESSZIMMER tastes like like a short visit to Italy – also for vegetarians and vegans
  • Do it your way: In- house KINDERZIMMER, flexible working hours, 30 vacation days and up to 3 days working from home per week
  • Move it, move it: Our bonus program for your well-being - have fun in our 24/7 TURNHALLE and enjoy our goodies for your body and mind during our health weeks
  • Get Together: Meet and spend leisure time with colleagues – in our SPIELZIMMER at a Mystery Coffee, be part of our popular Social Days, ski events and seasonal highlights such as Christmas parties, summer parties and team events
  • Easy Going: Coming to the office is not only fun, but also affordable - we cover the costs of your "Deutschland-Ticket"