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Senior Marketing Manager: Campaigns & Processes (m/f/d)

General information

Job Title
Senior Marketing Manager: Campaigns & Processes (m/f/d)
Ref #
Job Area
Marketing & Digital
Job Type

Description & Requirements

PAYBACK is a top player in data-driven marketing worldwide. With the ability to develop digital business models and implement technical trends, we are one the leading companies in the data economy. All technical solutions of the PAYBACK program are developed invented and implemented in Germany. Therefore we provide the latest technologies and have cross-functional and agile teams.

You want to take responsibility and collaborate your ideas to our unique product? You are ambitious and eager to and move things further? Then you are exactly right with PAYBACK. We are looking forward to you getting to know you.


  • As a subproject manager, you coordinate the integration of new partners
  • You undertake targeted project and process management for interdisciplinary teams to successfully design and implement all marketing issues
  • You develop marketing concepts for the marketing measures of our PAYBACK partners and present these with supporting sales materials
  • You independently create multi-channel marketing plans with the goal of performance optimization, taking budget specifications into account
  • You define target group-specific customer communication, create advertising materials, and coordinate them with internal departments and external partners (agencies)


  • You have a university degree with a focus on marketing or a comparable qualification
  • You bring at least 5 years of professional experience in direct marketing/offer management B2C or related areas on the corporate side
  • Strong strategic thinking, assertiveness, and service orientation characterize you
  • Comprehensive knowledge of all processes of marketing channels (offline, online, mobile) from target group definition to performance evaluation
  • You have experience in managing agencies and external interfaces
  • KPIs, CPO, TKP, and Customer Journey are not foreign terms to you
  • Your hands-on mentality and strong presentation skills excite us
  • Analytical skills complete your profile
  • Experience in CRM or loyalty marketing is an advantage
  • Very good German and English language skills in speech and writing


  • Grow like a Pro: Continue learning through individual professional development, grow with us to shape our future together
  • Tasty Breaks: Every visit to our ESSZIMMER tastes like like a short visit to Italy – also for vegetarians and vegans
  • Do it your way: In- house KINDERZIMMER, flexible working hours, 30 vacation days and up to 2 days working from home per week
  • Move it, move it: Our bonus program for your well-being - have fun in our 24/7 TURNHALLE and enjoy our goodies for your body and mind during our health weeks
  • Get Together: Meet and spend leisure time with colleagues – in our SPIELZIMMER at a Mystery Coffee, be part of our popular Social Days, ski events and seasonal highlights such as Christmas parties, summer parties and team events
  • Easy Going: Coming to the office is not only fun, but also affordable - we cover the costs of your "Deutschland-Ticket"