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Senior Marketing Manager Strategy & Analytics (m/f/d)

General information

Job Title
Senior Marketing Manager Strategy & Analytics (m/f/d)
Ref #
747
Location
Munich
Company
PAYBACK GmbH
Job Area
Marketing & Digital
Job Type
Professional

Description & Requirements

Most people are familiar with the term PAYBACK. We would like to introduce ourselves to you in more detail. You probably know PAYBACK – either from the question at the checkout or through our widely used shopping app. And we hope, of course, that you answer "Yes" at the checkout, because with us you collect more than just °Points. Whether customer, partner, or colleague: With PAYBACK, every action becomes a rewarding experience.


YOUR TASKS

  • You develop and manage comprehensive marketing concepts and the corresponding processes for initiatives of the largest PAYBACK partners in the grocery retail sector
  • You support the strategic development of partners with regard to satisfaction, partner goals, and uplift potential
  • You regularly create analyses to derive insights for marketing campaigns
  • You quickly and precisely translate complex content into management-ready presentations and can effectively present them to various stakeholders (C-level, partners)
  • You enjoy calculating business cases for decision-making proposals for our partners
  • You prepare performance metrics and derive optimization potential to enhance performance
  • You excel at goal-oriented project management of cross-functional teams to successfully implement innovative marketing concepts


YOUR PROFILE

  • You have a university degree with a focus on marketing or a comparable qualification
  • You have at least 5 years of professional experience in marketing, analytics, or management consulting
  • You demonstrate a senior presence, assertiveness, and strategic thinking
  • You possess strong conceptual and analytical skills and can quickly and effectively grasp complex issues
  • You can visually and clearly prepare and present marketing concepts and analyses at the management level
  • You are familiar with all processes related to multichannel marketing (offline, online, mobile) – from target group definition to performance evaluation
  • KPIs, CPO, TKP, and Customer Journey are not foreign concepts to you
  • You have excellent German and English language skills, both written and spoken


OUR BENEFITS

  • Tasty Breaks: Delicious meals in our DINING ROOM – including vegetarian or vegan options, and many are even free of charge
  • Move it, move it: 24/7 access to the GYM, where you can train in our fitness studio, and we cover the costs for you
  • Do it your way: Flexible working hours, 30 days of vacation, up to 2 days of home office per week
  • Easy Going: Germany ticket included
  • Get Together: Team events, social days, ski events, and more
  • Grow like a Pro: Individual training and development opportunities
  • Good Vibes: Dogs are welcome!


PAYBACK is the leading bonus program in Germany and one of the largest and most powerful marketing platforms worldwide. As a pioneer of the data economy, we develop all technical solutions ourselves in Munich. Develop yourself and the PAYBACK program with us.

Interested? 
We are looking forward to your application!

PAYBACK values diversity - come as you are