job logo

Werkstudent:in Programmatic und Digital Advertising (m/f/d)

General information

Job Title
Werkstudent:in Programmatic und Digital Advertising (m/f/d)
Ref #
Job Area
Marketing & Digital
Job Type
Working Student / Intern

Description & Requirements

PAYBACK is a top player in data-driven marketing worldwide. With the ability to develop digital business models and implement technical trends, we are one the leading companies in the data economy. All technical solutions of the PAYBACK program are developed invented and implemented in Germany. Therefore we provide the latest technologies and have cross-functional and agile teams.


You want to take responsibility and collaborate your ideas to our unique product? You are ambitious and eager to and move things further? Then you are exactly right with PAYBACK. We are looking forward to you getting to know you.


  • You will take responsibility for implementing online advertising campaigns for PAYBACK and partner companies via various channels such as programmatic, display, retargeting, social media and internal booking systems
  • You prepare display advertising campaigns on and in the PAYBACK app
  • You check and support the creation and briefing of advertising materials, such as visuals, texts, tracking links and targeting
  • You create regular reports and analyses according to performance-relevant success indicators
  • You support our marketing and sales managers with offers and presentations
  • You communicate with internal interfaces and coordinate with them on the implementation of campaigns


  • You are studying economics, business informatics, marketing, communication science or a comparable course of studies
  • You have a high affinity for the Internet and an interest in digital advertising, online marketing and programmatic
  • You work in a structured, independent and reliable manner
  • You are confident in dealing with numbers and have already acquired basic Excel skills
  • Your German and English skills (written and spoken) are very good


  • Your creative breaks: Play FIFA, Wii Sports or hit table tennis balls - yeeah! Even coffee and water flatrate all day long - not only in our GAMES ROOM
  • Student food: Tastier than the canteen, more choice than in the shared kitchen: our ESSZIMMER. Of course also vegetarian or vegan
  • Stay flexible: We offer working students various time models: from a casual 32 hours to a sporty 80 per month. Compulsory and voluntary internships are also welcome, as are bachelor's and master's theses on request.
  • Move it, move it: Our bonus program for your well-being - have fun in our TURNHALLE and all the best for your body and mind at our health weeks.
  • Get Together: Expand your network and exchange ideas with the many other students at a coffee date or at our monthly Students Get-Together.
  • Easy Going: Come however you want - the main thing is that you come. The travel allowance makes it easy for you


And now it's your turn!


Please upload your complete application documents including cover letter, CV, references, certificate of enrolment (working student activity & compulsory internship) and details of the exact period of employment.