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Brand Manager (m/f/d)

General information

Job Title
Brand Manager (m/f/d)
Ref #
870
Location
Munich
Company
PAYBACK GmbH
Job Area
Marketing & Digital
Job Type
Professional

Description & Requirements

Most people are familiar with the term PAYBACK. We'd like to introduce ourselves to you in more detail. You probably know PAYBACK – from the question at the checkout or through our widely used shopping app. And of course, we hope you answer "Yes" at the checkout, because with us you collect more than just points. Whether customer, partner, or colleague: With PAYBACK, every action becomes a rewarding experience.


YOUR TASKS

  • You conceptualize, plan, and implement multi-partner marketing campaigns for PAYBACK Germany.
  • This includes all aspects of a campaign: from the conception of the mechanics, agency briefing, and development of the key visual to the implementation of all assets for our PAYBACK multi-channel platform and for our partners, up to the campaign evaluation and assessment.
  • You manage all internal and external interfaces such as PAYBACK partners and agencies and take responsibility for timing and budget.
  • Your job also includes analyzing marketing activities and deriving KPI-based optimization measures for channels, customers, and future campaigns.
  • You ensure our corporate design is maintained even with partners by advising them in specific cases. Additionally, you integrate new products and services coherently into our brand and brand architecture.


YOUR PROFILE

  • You have a degree in marketing, business, or a comparable field.
  • You have multiple years of experience in brand marketing (B2C) and/or in agencies.
  • You have experience in independently managing complex and cross-functional projects and successfully aligning PAYBACK and partner requirements with the needs of our end customers.
  • You have a clear sense and experience in brand development and design topics and enjoy working precisely.
  • You have experience in ATL media and campaign planning, ideally also in the digital area (e.g., with a strong connection to eCommerce, CRM, or direct marketing).
  • You can demonstrate high communication and teamwork skills as well as creativity and are eager to do great marketing with a top team in the long term!


OUR OFFER

  • Grow like a Pro: Continue your education with individual training, grow with us, and shape our shared future.
  • Tasty Breaks: Every visit to our dining room tastes like a vacation in Italy – naturally also vegetarian or vegan.
  • Do it your way: Own childcare, flexible working hours, 30 days of vacation, and up to 2 days of home office per week.
  • Move it, move it: Our bonus program for your well-being – have fun in our 24/7 gym and take care of your body and mind during our health weeks.
  • Get Together: Get to know and appreciate your colleagues – in the game room, at a coffee date, our popular social days, at our ski events, and festive highlights like Christmas parties, summer festivals, and team events.
  • Easy Going: Not only do people like coming to us, but it's also affordable – we cover the cost of your Germany ticket.


PAYBACK is the leading bonus program in Germany and one of the largest and most powerful marketing platforms worldwide. As a pioneer of the data economy, we develop all technical solutions ourselves here in Munich. You can also develop with us – yourself and the PAYBACK program together.


Interested? Then we look forward to your application!

PAYBACK values diversity - come as you are.