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Marketing Manager Performance & Analytics (m/f/d)

General information

Job Title
Marketing Manager Performance & Analytics (m/f/d)
Ref #
826
Location
Munich
Company
PAYBACK GmbH
Job Area
Marketing & Digital
Job Type
Professional

Description & Requirements

Most people are familiar with the term PAYBACK. We would like to introduce ourselves to you in more detail. You probably know PAYBACK – either from the question at the checkout or through our widely used shopping app. And we hope, of course, that you answer "Yes" at the checkout, because with us you collect more than just °Points. Whether customer, partner, or colleague: With PAYBACK, every action becomes a rewarding experience.


YOUR TASKS

  • You are responsible for the performance analysis and optimization of all partner activities across all direct marketing channels on the PAYBACK marketing platform - from print mailings to email, app push notifications, and couponing.
  • You analyze target groups, campaigns, and customer journeys, deriving concrete action recommendations from them.
  • You work with self-service tools and make processes efficient, scalable, and data-driven.
  • You quickly and precisely translate complex content into management-ready presentations and can present them appropriately to various stakeholders (C-level, partners).
  • You regularly create analyses to derive insights for marketing campaigns.
  • You assist in the strategic development of partners with regard to satisfaction, partner goals, and uplifts.


YOUR PROFILE

  • You have a completed university degree with a focus on marketing or a comparable qualification.
  • You have at least 5 years of professional experience in data-driven marketing or analytics.
  • You love numbers, data, KPIs, and dashboards, and can prepare them in a way that even non-analysts can understand and appreciate at a management level.
  • You have a senior presence, assertiveness, and strategic thinking.
  • You are familiar with multichannel marketing processes (excluding display, SEA, SEO) - from target group selection to performance evaluation.
  • You are fluent in German and English, both spoken and written.


OUR BENEFITS

  • Tasty Breaks: Delicious meals in our DINING ROOM – including vegetarian or vegan options, and many are even free of charge
  • Move it, move it: 24/7 access to the GYM, where you can train in our fitness studio, and we cover the costs for you
  • Do it your way: Flexible working hours, 30 days of vacation, up to 2 days of home office per week
  • Easy Going: Germany ticket included
  • Get Together: Team events, social days, ski events, and more
  • Grow like a Pro: Individual training and development opportunities
  • Good Vibes: Dogs are welcome!


PAYBACK is the leading bonus program in Germany and one of the largest and most powerful marketing platforms worldwide. As a pioneer of the data economy, we develop all technical solutions ourselves in Munich. Develop yourself and the PAYBACK program with us.

Interested? 
We are looking forward to your application!

PAYBACK values diversity - come as you are