Marketing Manager eCommerce Marketplace (m/f/d)
Description & Requirements
Most people are familiar with the term PAYBACK. For you, we’d love to give a more detailed introduction. You probably know PAYBACK – from the question at the checkout or through our widely used shopping app. And of course, we hope you answer “Yes” at the checkout, because with us you collect more than just °Points. Whether as a customer, partner, or colleague: With PAYBACK, every action becomes a rewarding experience.
YOUR TASKS
- Plan, manage, and optimize all marketing activities for the PAYBACK eCommerce marketplace – across channels such as couponing, app, newsletter, print & more
- Derive targeted marketing activities based on solid analysis and implement them effectively
- Ensure smooth execution of all measures in close collaboration with internal teams – from the initial idea to go-live
- Work closely with technical interfaces and manage the further development of marketing spaces for optimal performance
- Monitor marketing activities and advertising spaces within the marketplace, analyze their success, and derive concrete optimization measures
- Keep a clear eye on numbers and impact, track all KPIs, test, optimize, and steer your activities based on data
YOUR PROFILE
- Degree in marketing or a comparable qualification
- Experience in cross-channel campaign management and in the eCommerce environment – ideally in platforms or marketplaces
- Data-driven marketing is more than a buzzword for you – you understand KPIs, analyze performance results, and derive solid optimization measures
- Experience working with analytics or campaign tools, such as Adobe Analytics
- Structured, analytical, and solution-oriented working style; able to keep an overview and prioritize even with multiple parallel activities
- Strong sense for target group-oriented communication, creative campaign mechanics, and compelling advertising materials
- Enjoy coordinating interfaces, managing processes, and collaborating with internal and external partners on equal footing
- Confident handling of technical topics and tools related to marketing setups, tracking, or interfaces – or willingness to learn
- Proficient in common MS Office programs (especially Excel and PowerPoint)
OUR BENEFITS
- Tasty Breaks: Delicious meals in our ESSZIMMER – vegetarian or vegan options available, many free of charge
- Move it, move it: 24/7 access to our TURNHALLE gym – we cover the costs for you
- Do it your way: Flexible working hours, 30 days vacation, up to 2 days home office per week
- Easy Going: Germany Ticket included
- Get Together: Team events, social days, ski trips, and more
- Grow like a Pro: Individual training and development opportunities
- Good Vibes: Dogs are welcome!
PAYBACK is Germany’s leading bonus program and one of the largest and most powerful marketing platforms worldwide. As a pioneer of the data economy, we develop all technical solutions ourselves here in Munich. Development – that’s something you can do with us too: develop yourself and, together with us, the PAYBACK program.
Interested? We look forward to your application!
PAYBACK values diversity – come as you are.