Intern / Working Student App & Content Marketing (m/f/d)
Description & Requirements
Most people are familiar with the term PAYBACK. We'd love to introduce ourselves to you in a bit more detail. You probably know PAYBACK—either from the question at the checkout or through our widely used shopping app. And of course, we hope you answer with “Yes” at the checkout, because with us, you collect more than just °Points. Whether you're a customer, partner, or colleague: with PAYBACK, every action becomes a rewarding experience.
PAYBACK is the leading loyalty program in Germany and one of the largest and most effective marketing platforms in the world. As a pioneer of the data economy, we develop all technical solutions ourselves right here in Munich. Development is something you can do with us, too—both for yourself and together with us for the PAYBACK program.
We’re excited to meet you!
The position is ideally to be filled from Mid-July.
YOUR TASK
- You support the digital content team with the goal of increasing the app engagement and visit frequency of the PAYBACK app users through relevant content and campaigns.
- You will be responsible for the conception, implementation and analysis of engagement campaigns, games, competitions and other content formats.
- You manage external agencies and relevant communication channels for our app campaigns such as the app feed, newsletter, push messages and our Facebook & PAYBACK website
- You support the team in various projects and take over task packages independently
- You keep an eye on the mobile market and identify new mobile trends in app marketing, games and content
YOUR PROFILE
- You are studying marketing, business administration, economics or communication sciences or a comparable field of study
- You have an affinity for the topic 'Apps' and are interested in new trends and innovations
- You are familiar with MS Office programs (Outlook, PowerPoint & Excel)
- You convince with your proactivity and very good communication skills
- You work in a structured and independent manner and bring along analytical thinking skills as well as a high user-orientation
- You have a very good command of English and German, at least at C1 level
OUR OFFER
- Your creative breaks: Play FIFA, indulge in Mario Kart, or smash table tennis balls! We even have an all-day coffee and water flat rate
- Student snacks: Tastier than the cafeteria, more choices than the shared kitchen in your apartment – that's our ESSZIMMER. Of course, we cater to vegetarian or vegan preferences too
- Stay flexible: For student employees, we offer various time models ranging from a relaxed 32 hours to an active 80 per month. Mandatory and voluntary internships are welcome, and we also consider requests for bachelor's or master's theses
- Move it, move it: Our well-being bonus program – enjoy our TURNHALLE and take care of your body and mind during our Health Weeks
- Get Together: Expand your network and connect with many other students during a coffee date or at our monthly Students Get-Together
- Easy Going: Come as you are – as long as you come. The flat-rate travel allowance makes it easy for you
And now it's your turn!
Please upload your complete application documents including cover letter, CV, references, certificate of enrollment (working student activity & compulsory internship) and details of the exact period of employment.