Internship Digital Direct Marketing (m/f/d)
Description & Requirements
Team language: German
Contract type: Internship (40 hours/week), ideally starting in August, minimum duration of 6 months
We are the Email Marketing Team at PAYBACK. Behind the scenes, we make sure campaigns not only look great but also perform flawlessly. We think in terms of processes, timing, and quality - and this is where you come in.
What this role is about
As an Email Marketing Intern (m/f/d), you will help keep everything running smoothly. You ensure that campaigns are planned in a structured way, aligned efficiently, and executed on time. You will work closely with the teams responsible for content and creative assets, while your main focus will be on project management, coordination, and quality assurance.
Your day-to-day work
- Campaign Management: Coordinate email campaigns from planning through deployment while keeping track of timelines, deadlines, and workflows.
- Stakeholder Coordination: Act as the central point of contact between internal teams, partners, and agencies, ensuring seamless collaboration and alignment.
- Quality Assurance: Review content, campaign journeys, and setups to make sure everything is implemented accurately and completely.
- Tools & Processes: Work with a variety of tools, including AI-powered solutions, and help continuously improve our processes.
- Analysis & Insights: Support campaign performance evaluations and gain a deep understanding of how data-driven marketing works.
This role is a good fit for you if…
- You are currently studying Business Administration, ideally with a focus on Marketing, Business Informatics, Media Management, or a comparable field of study.
- You are familiar with Microsoft Office, especially Excel and Outlook, and have a basic understanding of HTML.
- You have a strong affinity for digital topics and are eager to learn how marketing campaigns are managed behind the scenes.
- You enjoy communicating, are confident when interacting with different stakeholders, and like collaborating across teams.
- You work in a structured, reliable, and detail-oriented manner and enjoy taking ownership of your tasks.
- You are a team player who is excited to work in a young and dynamic team.
- You have very good written and spoken German and English skills.
What makes this role special
- You will gain comprehensive insight into email marketing at PAYBACK and support campaigns for renowned partners from initial planning through to deployment.
- You will learn how project management, campaign execution, quality assurance, and collaboration with a wide range of internal and external stakeholders work in practice.
- You will take on responsibility early, coordinate diverse stakeholders, and help ensure that campaigns are delivered on time and to a high standard.
- You will work with modern marketing and AI-powered tools while gaining exciting insights into our processes and ways of working.
Conditions & benefits
- Flexibility: Vacation depending on your model (24 days/year for internships, 12 days/year as a working student)
- Food & drinks: Mostly free, healthy and varied meals, daily fresh fruit and popcorn, plus coffee and tea
- Health & fitness: Free access to our in-house gym, health weeks, massages, and physiotherapy on-site
- Culture: Team events, student lunches, and an open “come as you are” mentality
- Development: Individual internal trainings and various development opportunities
- Mobility: Mobility allowance equivalent to the Deutschlandticket, central location, and subway right outside
Compensation
- Mandatory internship: €1,000 / month
- Voluntary internship: €2,224 / month
- Working student (Bachelor): €17 / hour
- Working student (Master): €20 / hour
Why PAYBACK?
PAYBACK is Germany’s leading loyalty program and one of the largest data-driven marketing platforms worldwide. Our solutions reach millions of people every day.
With over 1,000 colleagues at our Munich office, we develop all technical solutions in-house and combine data, technology, and marketing to create measurable impact. You can expect interdisciplinary teams, real ownership, and an open, innovation-driven culture.
The PAYBACK GROUP values diversity – come as you are.