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Senior Manager Lifecycle Marketing (m/f/d)

General information

Job Title
Senior Manager Lifecycle Marketing (m/f/d)
Ref #
845
Location
Munich
Company
PAYBACK GmbH
Job Area
Marketing & Digital
Job Type
Professional

Description & Requirements

Most people are familiar with the term PAYBACK. We'd like to introduce ourselves to you in more detail. You probably know PAYBACK – from the question at the checkout or through our widely used shopping app. And we hope you answer "Yes" at the checkout, because with us you collect more than just °points. Whether customer, partner, or colleague: With PAYBACK, every action becomes a rewarding experience.


YOUR TASKS

  • You are responsible for the overarching lifecycle strategy for the different stages of the PAYBACK customer journey with the goal of increasing customer loyalty and creating the best user experience
  • You plan, coordinate, and implement innovative, event-based email campaigns and print mailings for our PAYBACK partners (e.g., for new customers or customers at risk of churning)
  • You coordinate advertising materials with internal departments and external interfaces such as agencies and partners
  • Through analyses and regular derivation of optimization potentials, you get the maximum out of the campaigns
  • You create sales-supporting and management-ready presentations and can present them appropriately to various stakeholders


YOUR PROFILE

  • You impress with expertise and experience in the conception, implementation, and analysis of email campaigns and print mailings
  • You understand technical contexts in email marketing and are familiar with content management systems or CRM systems
  • You can work precisely in operational processing but also want to think conceptually outside the box
  • You have good analytical skills and can handle numbers
  • Your strengths include strong communication skills, initiative, structured working methods, and organizational talent
  • A degree with a focus on marketing or a comparable qualification optionally rounds off your profile


OUR BENEFITS

  • Tasty Breaks: Delicious meals in our DINING ROOM – also vegetarian or vegan and many even free of charge.
  • Move it, move it: 24/7 access to the GYM, you train in our fitness studio and we cover the costs for you.
  • Do it your way: Flexible working hours, 30 days of vacation, up to 2 days of home office per week.
  • Easy Going: Germany ticket included.
  • Get Together: Team events, social days, ski events, and more.
  • Grow like a Pro: Individual training and development opportunities.
  • Good Vibes: Dogs are welcome here!


PAYBACK is the leading bonus program in Germany and one of the largest and most powerful marketing platforms worldwide. As a pioneer of the data economy, we develop all technical solutions ourselves here in Munich. You can also develop – yourself and together with us the PAYBACK program.

Interested? Then we look forward to your application!

PAYBACK values diversity - come as you are.