Senior Manager Lifecycle Marketing (m/f/d)
Description & Requirements
Most people are familiar with the term PAYBACK. We'd like to introduce ourselves to you in more detail. You probably know PAYBACK – from the question at the checkout or through our widely used shopping app. And we hope you answer "Yes" at the checkout, because with us you collect more than just °points. Whether customer, partner, or colleague: With PAYBACK, every action becomes a rewarding experience.
YOUR TASKS
- You are responsible for the overarching lifecycle strategy for the different stages of the PAYBACK customer journey with the goal of increasing customer loyalty and creating the best user experience
- You plan, coordinate, and implement innovative, event-based email campaigns and print mailings for our PAYBACK partners (e.g., for new customers or customers at risk of churning)
- You coordinate advertising materials with internal departments and external interfaces such as agencies and partners
- Through analyses and regular derivation of optimization potentials, you get the maximum out of the campaigns
- You create sales-supporting and management-ready presentations and can present them appropriately to various stakeholders
YOUR PROFILE
- You impress with expertise and experience in the conception, implementation, and analysis of email campaigns and print mailings
- You understand technical contexts in email marketing and are familiar with content management systems or CRM systems
- You can work precisely in operational processing but also want to think conceptually outside the box
- You have good analytical skills and can handle numbers
- Your strengths include strong communication skills, initiative, structured working methods, and organizational talent
- A degree with a focus on marketing or a comparable qualification optionally rounds off your profile
OUR BENEFITS
- Tasty Breaks: Delicious meals in our DINING ROOM – also vegetarian or vegan and many even free of charge.
- Move it, move it: 24/7 access to the GYM, you train in our fitness studio and we cover the costs for you.
- Do it your way: Flexible working hours, 30 days of vacation, up to 2 days of home office per week.
- Easy Going: Germany ticket included.
- Get Together: Team events, social days, ski events, and more.
- Grow like a Pro: Individual training and development opportunities.
- Good Vibes: Dogs are welcome here!
PAYBACK is the leading bonus program in Germany and one of the largest and most powerful marketing platforms worldwide. As a pioneer of the data economy, we develop all technical solutions ourselves here in Munich. You can also develop – yourself and together with us the PAYBACK program.
Interested? Then we look forward to your application!
PAYBACK values diversity - come as you are.