Working Student Digital Sales & Online Shopping Projects (m/f/d) - 1278

General information

Job Title

Working Student Digital Sales & Online Shopping Projects (m/f/d)

Ref #

1097

Location

Munich

Company

PAYBACK GmbH

Job Area

Marketing & Digital

Job Type

Working Student / Intern

Description & Requirements

Team language: Primarily German

Contract type: Working Student (60–80 hours/month), preferred start date: October 1, 2026, duration of up to 24 months

What this role is about

You will support our Digital Sales team in the operational management and further development of digital online shopping products. In this role, you will gain valuable insights into digital marketing, e-commerce, and data-driven product management while working closely with various departments. From day one, you will take ownership of your own tasks and actively contribute to the implementation and optimization of our digital business models.

Your day-to-day work

Support the planning, execution, and further development of digital products, campaigns, and marketing activities within the e-commerce environment.
Independently coordinate content, campaign, and marketing activities in close collaboration with internal teams as well as external partners and agencies.
Analyze the performance of activities based on relevant KPIs, create reports, and derive optimization opportunities and recommendations for action.
Work at the intersection of Marketing, Analytics, Sales, Product Management, and Technology, gaining insight into cross-functional collaboration.
Contribute your own ideas to improve processes, workflows, and digital solutions, and support the introduction of new technologies and automation initiatives.

This role is a good fit for you if…

You are studying Business Administration, Communication Studies, Business Informatics, Digital Business, Marketing, E-Commerce, or a comparable field.
You have a strong interest in digital marketing, online shopping, CRM, performance metrics, and data-driven optimization.
You enjoy working in a structured, reliable, and independent manner while collaborating with a variety of stakeholders.
You are confident using Microsoft Office, particularly Excel and PowerPoint, and ideally have gained initial experience with analytics, CMS, CRM, or campaign management tools.
You have very good German skills and good English skills and are able to communicate content clearly, effectively, and with the target audience in mind.

What you will learn with us

How digital campaigns are planned, executed, measured, and optimized within a large loyalty and online shopping ecosystem.
How performance reporting, tracking checks, and campaign briefings are developed through the collaboration of Business, Marketing, Analytics, and Technology teams.
How AI and automation can make operational tasks such as reporting, monitoring, briefing creation, and status communication more efficient.

Conditions & benefits

Flexibility: Vacation depending on your model (24 days/year for internships, 12 days/year as a working student)
Food & drinks: Mostly free, healthy and varied meals, daily fresh fruit and popcorn, plus coffee and tea
Health & fitness: Free access to our in-house gym, health weeks, massages and physiotherapy on-site
Culture: Team events, student lunches, and an open “come as you are” mentality
Development: Individual internal trainings and various development opportunities
Mobility: Mobility allowance equivalent to the Deutschlandticket, central location, and subway right outside

Compensation

Mandatory internship: €1,000 / month
Voluntary internship: €2,224 / month
Working student (Bachelor): €17 / hour
Working student (Master): €20 / hour

Why PAYBACK?

PAYBACK is Germany’s leading loyalty program and one of the largest data-driven marketing platforms worldwide. Our solutions reach millions of people every day.

With over 1,000 colleagues at our Munich office, we develop all technical solutions in-house and combine data, technology, and marketing to create measurable impact. You can expect interdisciplinary teams, real ownership, and an open, innovation-driven culture.

The PAYBACK GROUP values diversity – come as you are.