Working Student Performance Marketing - Gaming (m/f/d) - 1277

General information

Job Title

Working Student Performance Marketing - Gaming (m/f/d)

Ref #

1096

Location

Munich

Company

PAYBACK GmbH

Job Area

Marketing & Digital

Job Type

Working Student / Intern

Description & Requirements

Team language: German and English

Contract type: Working Student Position (80 hours/month), preferred start from August, fixed-term contract for 12 months

What this role is about

In this role, everything revolves around gaming. You will help inspire PAYBACK app users to discover the PAYBACK Gaming World through creative campaigns and attractive promotions. Together with the team, you will develop initiatives that increase user engagement and establish the PAYBACK Gaming World as an integral part of the app experience.

Your day-to-day work

Support the planning, execution, and analysis of campaigns for the PAYBACK Gaming World.
Collaborate with the Gaming Team and the Creative Department to develop engaging marketing communications for channels such as the app feed, newsletters, mobile push notifications, and paid media.
Contribute to a variety of projects and take ownership of tasks independently.
Monitor trends and developments in app marketing and mobile gaming, identifying new opportunities and growth potential.

This role is a good fit for you if…

You are studying Marketing, Business Administration, Economics, Communication Studies, or a comparable degree program.
You are passionate about apps, gaming, and digital marketing, and enjoy contributing creative ideas.
You are proficient in MS Office, particularly Outlook, PowerPoint, and Excel.
You work independently, in a structured and analytical manner, and stand out through your proactive and communicative approach.

What you get

Creative freedom: Bring in bold ideas, experiment, and try out new things
AI expertise: Insights into AI-driven communication and how to use it effectively
Team spirit: A team that enjoys working and laughing together
Culture: From joint workouts to Oktoberfest visits or relaxed team dinners – it’s all part of the experience

Conditions & benefits

Flexibility: Vacation depending on your model (24 days/year for internships, 12 days/year as a working student)
Food & drinks: Mostly free, healthy and varied meals, daily fresh fruit and popcorn, plus coffee and tea
Health & fitness: Free access to our in-house gym, health weeks, massages, and physiotherapy on-site
Culture: Team events, student lunches, and an open “come as you are” mentality
Development: Individual internal trainings and various development opportunities
Mobility: Mobility allowance equivalent to the Deutschlandticket, central location, and subway right outside

Compensation

Mandatory internship: €1,000 / month
Voluntary internship: €2,224 / month
Working student (Bachelor): €17 / hour
Working student (Master): €20 / hour

Why PAYBACK?

PAYBACK is Germany’s leading loyalty program and one of the largest data-driven marketing platforms worldwide. Our solutions reach millions of people every day.

With over 1,000 colleagues at our Munich office, we develop all technical solutions in-house and combine data, technology, and marketing to create measurable impact. You can expect interdisciplinary teams, real ownership, and an open, innovation-driven culture.

The PAYBACK GROUP values diversity – come as you are.